A June 2011 Costco members opinion poll asked this question: "Should you seek medical advice online?" Overwhelmingly 87% of respondents answered "Yes". "Lifescience companies are in the infancy stage of realizing both the upside potential and additional compliance burden of social media", says Kyle Heppenstall, who's firm CompassX Group is one of the first to offer a Lifescience specific social media offering.
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